CORPORATE SOCIAL RESPONSIBILITY
Making our society
stronger together
Our goal is to help marginalised communities by delivering projects that provide solutions for their betterment and growth, making the maximum impact for beneficiaries. Our CSR arm, the Pehel Foundation, implements and strengthens CSR programmes in this direction. It represents our ongoing efforts to ensure the growth and welfare of underserved sections of society. Our main objective is to reach as many people as possible and improve their lives.
OUR CSR STRATEGY
At our Company, we firmly believe that businesses should be oriented towards society. We see our stakeholders as more than just our customers and associates; they include the community that invests their social and manual resources.
`11.39 CRORE
CSR spend in FY23
`6.41 CRORE
Planned and allocated for ongoing projects
Through our CSR initiatives, we aim to create a positive impact on society and the environment while also supporting the long-term success of our business. By engaging with our stakeholders and working together towards a common goal, we hope to create a better future for all.
Women empowerment
Our Women Empowerment initiative strives to enhance women’s income levels, foster financial independence and self-confidence, and address women’s health and hygiene issues in underserved communities. By creating an inclusive society with equal opportunities, we believe empowering women is a smart investment in our collective future.
IMPACTFUL INITIATIVES IN FY23
Developed napkin manufacturing units
We established two units in Lucknow and Valsad, Gujarat, to empower rural women from nearby villages. The women, identified as ‘Sanginis’ produce, package, and sell napkins while also conducting menstrual hygiene awareness sessions in their communities. Through this initiative, we are addressing the lack of awareness and health hazards that women face in rural areas.
64
Rural women were involved in production, packaging and selling in FY23
200
Villages are targeted to reach more rural women in FY24
Established units of spice and pickle production
We have set up three units to provide employment for women in spice and pickle production. These women operate as self-help groups, using profits to expand the business and distribute among members.
115
Rural women were involved in production,
packaging and selling in FY23
Effort on improving the quality of life
Our project aimed to improve the quality of life for migrant workers affected by Covid. We trained 150 women from the construction industry, equipping them with advanced sewing skills using imported machines from Japan. These women were then employed in the fashion industry, with an average monthly income of `10,000.
150
Women trained from the construction
industry to get better jobs
Skill development
We trained 120 rural women in 7 centres across Rajasthan for 6 months to develop their weaving skills. We provided looms to help them create carpets, which they now sell and profit from. We also initiated a project to train deaf women across 4 trades, including mixer grinder repair, LED repair, mobile repair, and electrical work. Through this initiative, these women will gain specialised skills that can lead to greater financial independence.
120
Rural women learned
weaving skills
Established a crèche
We plan to support the children (up to age 10) of female employees at LV Prasad Eye Hospital in Bhubaneswar, Odisha. This initiative has empowered women to continue working without having to sacrifice family responsibilities. As a result, some women who had previously left are now reaching out to return to work.
Health and well-being
At our core, we prioritise health and well-being. Our projects aim to provide better access to healthcare services, advanced health infrastructure, and improved health outcomes. We are committed to designing and implementing sustainable solutions that promote health equity for all.
IMPACTFUL INITIATIVES IN FY23
Transformed primary health centre (PHC) and community health centre (CHC)
We refurbished the centres into better health infrastructure by installing advanced medical and lab equipment. These upgrades include state-of-the-art laboratories and testing machines.
2
CHCs were transformed
4 mobile medical clinics planned
Mobile medical clinics will be set up in Delhi, Mumbai, Kolkata, and Chennai to provide free healthcare services to construction workers at their workplaces and nearby slum areas. The initiative aims to improve access to healthcare for workers who are unable to reach regular health centres.
Better access to healthcare
We brought buses to provide transportation support to patients residing in rural interior villages with limited access to healthcare centres. This service will enable them to conveniently travel to the nearest health centres for medical attention.
Support to hearing impaired children
We provided hearing aids to children with hearing impairments. Through this, they were able to receive speech training and have now started speaking themselves.
250
Hearing aids distributed
Education
We carefully select educational projects that promise to enhance students’ learning experience and future by implementing advanced learning technologies, improving infrastructure, offering scholarships, and providing learning aids.
IMPACTFUL INITIATIVES IN FY23
- Upgradation of 4 Anganwadis is complete, and work is in progress in 5 others, with better infrastructure, educational materials, play areas, and toys, resulting in increased daily attendance of children.
- Transformation of 1 school with infrastructure development, informative wall art, innovative play areas, Swachhata Vahini toilets, and exclusive dining areas, attracting more admissions from nearby villages.
- Installation of solar panels in 24 govt. schools in rural villages with electricity connection but frequent load shedding, reducing absenteeism and inconvenience to students during summers.
- Installation of e-learning infrastructure in 44 govt. schools, providing audio-visual aids for learning and online interactive classes to 4500 students every day.
- Initiation of a scholarship project for 400 underprivileged students panIndia to support and motivate them to complete their studies.
- Support for a school bus for transportation of students from several tribal villages in rural locations of Jharkhand, providing equal educational opportunity to students with no access to transportation.
- Support for STEM learning in 20 schools through practical activities, workshops, hands-on practice, and experiential fun learning, enhancing innovative skills and problemsolving abilities.
Environment
As responsible members of society, we have taken up the task of environmental rejuvenation through recharge, recycling, and natural resource management. Our efforts aim to reduce pollution caused by waste and provide clean water to those in need.
IMPACTFUL INITIATIVES IN FY23
Establishment of RO plants
Three RO plants with a capacity of dispensing 1,000 litres of water in one hour have been established in areas where sufficient water availability and quality is a major issue.
75,000
People will be benefited from 3 RO plants
Development of ponds
Two ponds were built from scratch to benefit the villagers in the surrounding areas. This will enhance agriculture, horticulture, and water availability for animals, leading to an increase in the villagers’ income.
27.22Mn litres
Capacity of water available annually
1,606
Villagers were benefitted
Safe drinking water initiatives
Two villages, Gowla and Malkitoos in Rajasthan, now have safe drinking water supply systems established at the household level, benefiting villagers, who now have direct water pipeline connections for the first time. An overhead tank was constructed along with a solar water lifting system and a water committee was formed to ensure the sustainable functioning of the system.
944
Villagers were benefitted
Regenerating plastic waste
The installation of plastic bottle crushers is ongoing at public places where plastic waste is generated in huge volumes. The project aims to motivate the public to dispose of plastic pet bottles in these machines, which will crush the plastic bottles and send them directly for recycling, reducing tons of plastic waste from entering landfills.
16
Plastic bottle crushers
are being installed