Operating model

A SCALABLE AND EFFICIENT PLATFORM

PNB Housing’s operating model is designed to maximise value across end-to-end customer journeys while reducing costs and sustaining increased levels of speed, agility and efficiency. It combines digital technologies and operational capabilities in an integrated, well-sequenced way to achieve tangible improvements across the board.

An operating model based on six strategic objectives...

...implemented through nine value drivers...

Balanced segment mix

Diversified channel mix

Reliable funnel for leads

Customer innovation

Proactive marketing activations

Intricate credit underwriting practices

Stringent recovery measures

Robust IT backbone and digital transformation initiatives

ISO-certified central operations

...translating into scalable and efficient operating model...

SPOKES

REGIONAL HUBS

CENTRAL OPERATIONS

 
 
 
CUSTOMER
ACQUISITION/SERVICING

OMNI-CHANNEL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) solution, which integrates various modes of communication with the customers for better experience and faster resolution

UNDERWRITING

BANKING ANALYTICS tool to give in-depth, easy and faster analysis for self-employed retail customers

FRAUD CONTROL to mitigate incidence of fraud

REAL-TIME email verification to avoid misidentification of customers

UNDERWRITING VENDOR PLATFORM to assist partners ‘on the go’ through various tools, namely, geo-tagging, click to upload, etc.

POST DISBURSEMENT
OPERATIONS
CENTRAL PROCESSING
CENTRE (CPC)
CENTRALISED
OPERATIONS (COPS)

DIGITISATION,
amalgamation of people, process and technology for customer convenience and elimination of transit risk, and robotic intelligent mailing solution to ensure standard, confidential and accurate communication